As VMP approaches a decade of creating transcendent, tangible experiences with music, we are thrilled to announce that we will be opening a new audiophile-grade pressing plant in Denver. The new plant is scheduled to open by the end of 2022 for production, tours and special events.
Our goal is to establish new standards for the vinyl record production industry, and to continue to facilitate the best experiences imaginable for a growing number of music lovers across the globe.
The VMP pressing plant will be led by the legendary record-maker Gary Salstrom. With over 40 years of experience in the business of making outstanding records, Salstrom is a respected voice in the field and a master of the art of vinyl production. His leadership in the new plant’s development and operation will ensure its ability to produce the finest quality records ever made.
“I’m thrilled to have the resources and partners required to make the best vinyl LPs ever produced, in a place where the experience will be as special as the finished goods,” said Salstrom.
Our 14,000-square-foot pressing plant will be located in Denver’s RiNo neighborhood, otherwise known as the River North Art District. Sitting just across the street from Mission Ballroom, AEG’s premier 3,950-capacity, state-of-the-art concert venue, the plant is being constructed as an experiential space with music fans in mind. Music lovers will be able to tour the space, see firsthand how records are made, and explore music together in an extraordinary environment.
“Quality, control and availability are critical to maintaining and expanding our leadership position in the vinyl industry,” said VMP Chief Executive Officer Cameron Schaefer. “With this in mind, we’ve decided to press records in a way that provides an incredible experience for our customers and visitors to our plant.”
“It’s a dream come true to work with Gary [Salstrom], optimizing, refining and innovating to press the finest records possible,” Rawlings shared. “We want this facility to be a game-changer in an industry that has too often been focused on quantity over quality.”
Not only will the atmosphere of our pressing plant provide an unprecedented experience for guests, the new addition will allow VMP to grow our mission, provide our customers with the kind of quality we’ve become known for at a greater scale and produce the highest quality records possible. It’s no secret that vinyl records are the most popular and growing physical medium in the music industry, and that manufacturing them to meet the rate of demand, while preserving their quality, has been a challenge.
According to an article by Ben Sisario for The New York Times published in October 2021, “There are worrying signs that the vinyl bonanza has exceeded the industrial capacity needed to sustain it. Production logjams and a reliance on balky, decades-old pressing machines have led to what executives say are unprecedented delays. A couple of years ago, a new record could be turned around in a few months; now it can take up to a year, wreaking havoc on artists’ release plans.”
We believe this so-called “vinyl bonanza” is happening for a reason, and we are here to elevate it for you. Now more than ever, people long to connect with their music like never before: to experience it on a deeper level, to intimately know its stories, to feel the humanity in a record and to connect to the process and people behind it. Launched in 2013, VMP has always existed to create a deeper connection to music for all. We are a passionate and growing community of explorers and storytellers who navigate between sounds that are lost and found to create unmatched experiences with music. This mission is VMP’s guiding light in our journey to build this pressing plant. We can’t wait to share the fruits of our labor with you in our continued adventures exploring music together.
Architectural plans courtesy of LIVstudio.
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